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Ben Raby
Pro Team Mechanics at Tour de France
Tour de France is not all about riders and victories; it’s also about the people behind the scenes that we don’t see on TV and in magazines, but who work incredibly long hours to make sure the bikes perform perfectly through every stage. The Tour de France is the most important race of the year, [...]
SRAM Road to new RED Video - the development of the world’s best gruppo
Unveiled Feb 1, 2012 SRAM RED-2012 represents years of development and has required the commitment of engineers, product managers, sponsoring managers, teams and athletes. We are very proud to share with you the best moments. Check out the “Road to new RED video” to find out more…
SRAM RED-2012: Media First Impressions!
Global Road and Triathlon media had the first SRAM RED-2012 ride experience in early February in Mallorca. Here are their first impressions on how SRAM RED-2012 feels and performs…
Following Team Radioshack’s Ben King
In the Team Radioshack follow vehicle heading to follow Ben King. After a successful wrap up of the inaugural USA Pro Cycling Challenge held in the state of Colorado. We’d like to give you a quick behind the scenes look at Team Radioshack rider Ben King’s prologue. Please enjoy video & photographs below. Video from [...]
Tagged with Athletes, Ben King, Ben Raby, Black RED, Livestrong, SRAM RED, Team Radio Shack, Team RadioShack, Trek Livestrong U-23, Uncategorized Tagged Axel Merckx, Bike Race, Lance Armstrong, Levi Leipheimer, Livestrong, Prologue, SRAM, sram red, Team RadioShack, Time Trial, trek, USA Pro Cycling Challenge
Powers Outage - J-Pow Visits SRAM HQ
Jeremy Powers visits SRAM HQ, here he makes some long distance calls from an empty desk… Jelly Belly p/b Kenda road rider and Rapha-Focus cyclocross rider Jeremy Powers made an unscheduled stop at SRAM HQ this week due to a delayed flight at O’Hare. He made the 45 minutes CTA train ride and the half [...]
Quiet on the Set! SRAM Commercials - Behind the Scenes
Horner on the set SRAM’s “I Chose SRAM” campaign is our first venture into broadcast advertising on the road side, which we began in 2010. We stuck with being literal when a guy named Lance unretired and just happen to choose our componentry. Before the first stage, and forgiving the challenging weather, noise, and traffic, [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Chris Horner, Dominic Rollin, Garmin-Cérvelo, Jelly Belly, Jens Voigt, Jeremy Powers, Juan Jose Haedo, Karl Menzies, Liquigas-Cannondale, Michael Zellmann, Radio Shack, Road, SAXO Bank, SRAM Life, SRAM RED, Team Radio Shack, Team RadioShack, Uncategorized, United Healthcare
Snowy Days and Sundays (at ATOC)
There is snow on the mountains and the SRAM Volvos If you didn’t already know, today’s first stage at the Amgen Tour of California was cancelled due to weather. A good call, the roads were horrible, icy, snowy, just bad. What happens after that decision is made is pretty interesting. Regardless of anything cancelled, motorcycles, [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben Raby, Bike Tech, Black RED, Brad Huff, Carlos Sastre, Chris Horner, Daphny Van den Brand, Garmin-Cérvelo, Jelly Belly, Jens Voigt, Jeremy Powers, Karl Menzies, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Neutral Race Support, Radio Shack, Road, Rory Sutherland, SRAM Force, SRAM Neutral Race Support, SRAM RED, Taylor Phinney, Team RadioShack, Thor Hushovd, Tom Zirbel, Uncategorized, United Healthcare
SRAM’s ATOC Manufacturer’s Challenge - FINAL RESULTS!
The race of componentry was again won by SRAM. Riders finishing in the top 20 of every stage were given points from 20 to 1, and SRAM RED scored 742 points to take its second consecutive victory. The DoubleTap componentry was most dominant throughout, but exceptional on the Tour’s most difficult stages, including Sierra Road [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Bike Tech, Black RED, Brad Huff, Carmen Small, Chris Horner, Christian VandeVelde, Dominic Rollin, Garmin-Cérvelo, Jamey Driscoll, Jelly Belly, Jens Voigt, Jeremy Powers, Johan Van Summeren, Juan Jose Haedo, Karl Menzies, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Nick Nuyens, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Force, SRAM RED, Taylor Phinney, Team Radio Shack, Thor Hushovd, Tim Johnson, Tom Zirbel, Uncategorized, United Healthcare