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New SRAM Neutral Race Support Car Wrap in Time-lapse - check this out!
The SRAM Neutral Race Support (NRS) cars have once again taken to the road, but only after the all new custom graphics have been applied to each of eight beautiful Volvo XC-70’s. These rolling bike shops will provide neutral service to over 120 races across the United States, including the Amgen [...]
Jason gets a Haircut and/or de-Shaggifying Shags with Nicole Duke
SRAM European Sponsorship manager Jason “Shags” Phillips recently had three priorities for his recent trip to the US: meet with co-workers for 2012 planning discussions, visit sponsored teams at the Pro Cycling Challenge in CO, and get a haircut. Lovingly criticized for having the “worst hair” of any SRAMee by co-worker Alex Wassmann, Phillips agreed [...]
Even More “I Chose SRAM” Commercials…
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Tagged with AG2R, Alberto Contador, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling
“I Chose SRAM” 2011 Commercials
Here are the latest “I Chose SRAM” commercials filmed over the past five months at various locations around the world with SRAM’s top teams and athletes. These will air on Versus, Universal, and various websites. “I Chose SRAM” is a simple statement, but riders really do request SRAM, and the componentry’s succcess speaks for itself. [...]
Tagged with AG2R, Agritubel, Alberto Contador, Alexandre Vinokourov, Amgen Tour of California, Astana, Black RED, Christian VandeVelde, Garmin-Cérvelo, Jani Brajkovic, Jeremy Powers, Johan Van Summeren, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Paris Roubaix, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, Scott Zwizanski, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Team TIBCO, Thor Hushovd, Tim Johnson, Travel, Uncategorized, United Healthcare, Women's Cycling
Kristin Armstrong’s Team Bike - GOLD Edition
It’s okay to give an Olympic Champion some special attention, and Kristin Armstrong’s Felt F1 gets some special treatments with gold decals and custom accents. These photos were taken at the last stage of the 2011 Nature Valley Grand Prix, unfortunately two days after K-Strong (and half the field) was involved in a heavy crash, [...]
Kelly Benefit Strategies-OptumHealth Team Camp - a look inside
SRAM was again invited to the Kelly Benefits Strategies-OptumHealth team’s camp just north of LA in Oxnard, CA, and spent time riding, presenting, and sharing stories with team and staff and fellow sponsors. The team is as strong as its ever been, and the SRAM RED equipped men in green are expecting their best season [...]
Garmin-Cervelo & The Shack: the Spanish camps
One of World Champ, Thor Hushovd‘s 2011 road machines is getting final touches. The Road Diaries crew has been busy the past few weeks with pre season team camp visits. Most recently we journeyed to Spain for Garmin-Cervelo in Girona and Team Radio Shack in Mallorca as they were putting finishing touches on their preparations [...]
SRAM’s Neutral Race Support cars - 2011!
SRAM’s brand new Neutral Race Support cars for 2011 The 2011 decals have been officially applied to the eight cars in the US-based SRAM Neutral Race Support (NRS) fleet and the cars are currently traveling to service courses across the country. SRAM’s NRS program is the nation’s premiere cycling support crew that provides neutral service [...]
Tagged with Neutral Race Support, Road, SRAM Life, Travel Tagged Butch Balzano, Jose Alcala, Jose Contreras, neutral race support, SRAM NRS