Connect
Author Archives: michael
Tour Insider Powered by SRAM - Amgen Tour of California Stage One
Levi Leipheimer talks about the importance of comfort and control in the racing bicycle cockpit.
Behind the Scenes with SRAM - Amgen Tour of California Stage One
Some quick shots behind the scenes, behind the stage, from today’s stage one Amgen Tour of California. SRAM RED-2012 equipped Peter Sagan (Liquigas-Cannondale) took the stage, hopefully a full review of his bike, equipment, here on TRD very soon.
Tagged with AG2R, Amgen Tour of California, Athletes, Black RED, Bontrager-LIVESTRONG, Featured, Kelly Benefits, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, Rory Sutherland, Scott Zwizanski, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Tom Zirbel, United Healthcare, Vincenzo Nibali
SRAM takes on the Amgen Tour of California
SRAM RED-2012, Teams, NRS, Lifestyle Festival and the Tour Insider SRAM will be omnipresent at America’s Greatest Cycling Race, the 2012 Amgen Tour of California (ATOC); beginning with SRAM sponsored teams and athletes, Neutral Race Support, the Lifestyle Festival, plus the new daily video feature, the “Tour Insider Powered by SRAM.” The all-new SRAM RED-2012 [...]
SRAM Tour of the Gila 2012 Wrap-up
We can tie a bow on the latest SRAM Tour of the Gila. The iconic race centered in Silver City, NM, did what it always does, featured great racing with modern champions as well as introduce us to a number of future hopefuls. For SRAM it was a showcase of SRAM componentry, specifically new SRAM [...]
Tagged with Alex Wassmann, Athletes, Ben King, Black RED, Bontrager-LIVESTRONG, Carmen Small, Exergy TWENTY12, Kristin Armstrong, Michael Zellmann, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Tayler Wiles, Team TIBCO, Trek Livestrong U-23, United Healthcare, Women's Cycling
SRAM Tour of the Gila Silver City Criterium - SRAM Image gallery
Tagged with Athletes, Road, SRAM Life, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Women's Cycling
Images of the Women’s Teams and Leaders at the SRAM Tour of the Gila
Some of the most talented Women’s teams in the world are here at the 2012 SRAM Tour of the Gila. Today, prior to the Silver City Criterium, four of our top SRAM-equipped programs graciously posed for pictures. Most of the Women’s field here ride SRAM RED and RED-2012, we are extremely proud of that fact. [...]
Time Trialin’ at Gila with Rory
A final drink of water, temps were in the 80′s in Tyrone, NM. Nine minutes to start. The SRAM Tour of the Gila’s third stage was the traditional Tyrone Time Trial, 16.15 miles of uphill, downhill, and crosswinds. There is no hiding, no faking, its open and exposed. Rory Sutherland (United Healthcare) would start and [...]
SRAM Returns to Gila - 26 Years of a Legend
The early road season in the US has been marked by the iconic SRAM Tour of the Gila for the past 25 years. With SRAM extending its sponsorship to 2012, the May 2-6 event will be number 26. Considered one of the hardest and hilliest races in the US, the SRAM Tour of the Gila [...]
Tagged with Alex Wassmann, Athletes, Exergy TWENTY12, Jelly Belly, Kelly Benefits, Michael Zellmann, Neutral Race Support, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Team TIBCO, Teams, Trek Livestrong U-23, United Healthcare, WiFLi technology, Women's Cycling
A Look Back at the 2012 Sea Otter Classic
Considered the largest cycling event in the US, which is officially Powered by SRAM, the 2012 Volkswagen Sea Otter Classic featured perfect weather, great racing, and an awesome cycling environment, where there was literally something for everyone. SRAM attends this event with complete MTB and road crew, eager to introduce new products and engage consumers. This [...]