A Look Back at the 2012 Sea Otter Classic

: Michael Z pretending to be on the phone and trying to forget he’s wearing a scarf

: Quarq’s Jim Meyer helping with set up

: Quarq’s Troy Hoskin raises the flag

: Dan and Richard build the SRAM RED-2012 bike fleet

: The official US Launch of SRAM RED-2012 was hosted on Friday at the SRAM booth

: An early morning view of the space shared by Zipp, SRAM, and Quarq

: Leap the Frog appears on nearly every piece of SRAM road apparel, including this grey puffy jacket

: SRAM Neutral Race Support at your service in the newly decaled cars

: NRS car graphics were designed by Michael Macedon in Chicago, these cars look awesome

: Three of the eight NRS Volvos

: Mike Reisenleiter and Ed Nasjleti help manage the SRAM Ride Experience fleet - these guys will tour the country this year with a fleet of bikes

Considered the largest cycling event in the US, which is officially Powered by SRAM, the 2012 Volkswagen Sea Otter Classic featured perfect weather, great racing, and an awesome cycling environment, where there was literally something for everyone. SRAM attends this event with complete MTB and road crew, eager to introduce new products and engage consumers. This year’s event was the official US launch of SRAM RED-2012 as well as the addition of WiFLi technology to the RED-2012 and Force component groups. Many editors (and consumers) got their first chance to experience SRAM’s latest top end gruppo to overwhelmingly positive reviews.

These images are a collection of some of the personalities at SRAM who helped make this the best Sea Otter yet, thanks to all for a great week in Monterey!