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Ben King
Following Team Radioshack’s Ben King
In the Team Radioshack follow vehicle heading to follow Ben King. After a successful wrap up of the inaugural USA Pro Cycling Challenge held in the state of Colorado. We’d like to give you a quick behind the scenes look at Team Radioshack rider Ben King’s prologue. Please enjoy video & photographs below. Video from [...]
Tagged with Athletes, Ben King, Ben Raby, Black RED, Livestrong, SRAM RED, Team Radio Shack, Team RadioShack, Trek Livestrong U-23, Uncategorized Tagged Axel Merckx, Bike Race, Lance Armstrong, Levi Leipheimer, Livestrong, Prologue, SRAM, sram red, Team RadioShack, Time Trial, trek, USA Pro Cycling Challenge
Even More “I Chose SRAM” Commercials…
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Tagged with AG2R, Alberto Contador, Alex Candelario, Alison Starnes, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling
SRAM’s TdF Manufacturer’s Challenge - daily updates!
SRAM will keep track of the top 20 riders’ componentry for each stage for the ‘TdF Manufacturer’s Challenge’ - see full explanation below… Stage 21: SRAM: 1491 Shimano: 1767 Campagnolo: 1014 Stage 20: SRAM: 1404 Shimano: 1707 Campagnolo: 970 Stage 19 - Contador made it very interesting, and despite his third place finish, a great [...]
Tagged with AG2R, Alberto Contador, Alexandre Vinokourov, Astana, Ben King, Black RED, Christian VandeVelde, Garmin-Cérvelo, Johan Van Summeren, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, Road, SRAM Force, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tour de France, Tour de France, Uncategorized
SRAM Athletes and Teams Ready for Tour
Contador looks to defend his title - he will ride SRAM’s Limited Tour Edition RED gruppo and Zipp wheels Nine of the World’s best teams have chosen SRAM RED for the 2011 Tour de France. Overall favorites, climbing specialists, sprinters, and many of the Tours rising stars will begin with SRAM original RED, Black RED, [...]
Tagged with AG2R, Alberto Contador, Alexandre Vinokourov, Andreas Klöden, Astana, Ben King, Black RED, Chris Horner, Christian VandeVelde, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Juan Jose Haedo, Linus Gerdemann, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tour de France, Tour de France
Quiet on the Set! SRAM Commercials - Behind the Scenes
Horner on the set SRAM’s “I Chose SRAM” campaign is our first venture into broadcast advertising on the road side, which we began in 2010. We stuck with being literal when a guy named Lance unretired and just happen to choose our componentry. Before the first stage, and forgiving the challenging weather, noise, and traffic, [...]
Tagged with Alex Candelario, Alex Wassmann, Amgen Tour of California, Andy Bajadali, Ben Day, Ben King, Ben Raby, Chris Horner, Dominic Rollin, Garmin-Cérvelo, Jelly Belly, Jens Voigt, Jeremy Powers, Juan Jose Haedo, Karl Menzies, Liquigas-Cannondale, Michael Zellmann, Radio Shack, Road, SAXO Bank, SRAM Life, SRAM RED, Team Radio Shack, Team RadioShack, Uncategorized, United Healthcare
World Bicycle Relief Shares its Message at ATOC
radioShack’s Chris Horner has dedicated a lot of his personal time to World Bicycle Relief (worldbicyclerelief.org) After battles with the weather cancelled the first stage of the Amgen Tour or California (AToC) in beautiful—but snowy—Lake Tahoe, the race has begun in earnest. During this year’s AToC, World Bicycle Relief is pleased to have a record [...]
Tagged with Amgen Tour of California, Ben King, Chris Horner, Radio Shack, SRAM RED, Uncategorized
SRAM’s ATOC Manufacturer’s Challenge - FINAL RESULTS!
The race of componentry was again won by SRAM. Riders finishing in the top 20 of every stage were given points from 20 to 1, and SRAM RED scored 742 points to take its second consecutive victory. The DoubleTap componentry was most dominant throughout, but exceptional on the Tour’s most difficult stages, including Sierra Road [...]
Tagged with Alex Candelario, Alex Wassmann, Amgen Tour of California, Andy Bajadali, Andy Schleck, Ben Day, Ben King, Ben Raby, Bike Tech, Black RED, Brad Huff, Carmen Small, Chris Horner, Christian VandeVelde, Dominic Rollin, Featured, Garmin-Cérvelo, Jamey Driscoll, Jelly Belly, Jens Voigt, Jeremy Powers, Johan Van Summeren, Juan Jose Haedo, Karl Menzies, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Nick Nuyens, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Force, SRAM RED, Taylor Phinney, Team Radio Shack, Thor Hushovd, Tim Johnson, Tom Zirbel, Uncategorized, United Healthcare
SRAM Readies for America’s Biggest Race
The SRAM Neutral Race Support cars will be ready to roll on Sunday… The Amgen Tour of California is simply America’s biggest bike race, and we at SRAM are excited to see the sixth edition roll out from beautiful South Lake Tahoe this Sunday. The already legendary course has been profiled countless times and features [...]
Tagged with Alex Candelario, Alex Wassmann, Amgen Tour of California, Andy Bajadali, Andy Schleck, Ben Day, Ben King, Ben Raby, Bike Tech, Black RED, Chris Horner, Christian VandeVelde, Garmin-Cérvelo, Grassroots, Jelly Belly, Kelly Benefits, Levi Leipheimer, Linus Gerdemann, Liquigas-Cannondale, Michael Zellmann, Neutral Race Support, Radio Shack, Road, Rory Sutherland, SAXO Bank, Scott Zwizanski, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Uncategorized, United Healthcare
SRAM Powers Eight of the World’s Best ProTeams in 2011
Entering our sixth year on the road, SRAM is proud to release its UCI ProTeam roster for 2011. Proven with wins in the Tour de France, Paris-Roubaix, Tour of Flanders, and thousands of races globally, the worlds best teams have sought SRAM as a partner and SRAM’s best-in-class SRAM RED as their componentry. Precise shifting, [...]
Tagged with Alberto Contador, Alexandre Vinokourov, Amgen Tour of California, Ben King, Chris Horner, Garmin-Cérvelo, Jani Brajkovic, Lance Armstrong, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, SAXO Bank, SRAM LImited Tour Edition, SRAM RED, SRAM Tour of the Gila, Team RadioShack, Uncategorized, Vuelta a Espana
Kelly Benefit Strategies-OptumHealth Team Camp - a look inside
SRAM was again invited to the Kelly Benefits Strategies-OptumHealth team’s camp just north of LA in Oxnard, CA, and spent time riding, presenting, and sharing stories with team and staff and fellow sponsors. The team is as strong as its ever been, and the SRAM RED equipped men in green are expecting their best season [...]
Tagged with Alex Candelario, Andy Bajadali, Ben King, Julian Kyer, Karl Menzies, Kelly Benefits, Michael Zellmann, Road, Rory Sutherland, Scott Zwizanski, SRAM Life, SRAM RED, Travel, Uncategorized Tagged Charles Aaron, FK Day, John kelly, KBS-OH, Kelly Benefit Strategies, Larl menzies, UHC, World Bicycle Relief