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Rory Sutherland
Sutherland Storms Flagstaff
Rory Sutherland (UnitedHealthcare) was a test pilot for all of SRAM’s new road componentry. His feedback was never as crucial as it was in the development of the gruppo that was literally designed from the ground up, with only a few technologies inherited from original RED, and launched in early February. SRAM RED-2012 is piloted [...]
SRAM Wins Six of Eight at ATOC - Wrap-up
The 2012 Amgen Tour of California (ATOC) ended as it began, with an incredible sprint win by Peter Sagan (Liquigas-Cannondale). The fresh faced 21 year old phenom set the record for most stage wins this week (8) and was joined on the stage eight podium by Omega Pharma-Quick-Step’s Gerald Ciolek (3rd) and Tom Boonen (2nd) [...]
Behind the Set and More Behind the Scenes at ATOC
A few more behind the scenes images as the Amgen Tour of California rolls on. More to come from today’s time trial, including some bike profiles.
Tagged with Amgen Tour of California, Athletes, Levi Leipheimer, Road, Rory Sutherland, SRAM Life, SRAM RED 2012, Vincenzo Nibali
Behind the Scenes with SRAM - Amgen Tour of California Stage One
Some quick shots behind the scenes, behind the stage, from today’s stage one Amgen Tour of California. SRAM RED-2012 equipped Peter Sagan (Liquigas-Cannondale) took the stage, hopefully a full review of his bike, equipment, here on TRD very soon.
Tagged with AG2R, Amgen Tour of California, Athletes, Black RED, Bontrager-LIVESTRONG, Kelly Benefits, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, Rory Sutherland, Scott Zwizanski, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Tom Zirbel, United Healthcare, Vincenzo Nibali
Time Trialin’ at Gila with Rory
A final drink of water, temps were in the 80′s in Tyrone, NM. Nine minutes to start. The SRAM Tour of the Gila’s third stage was the traditional Tyrone Time Trial, 16.15 miles of uphill, downhill, and crosswinds. There is no hiding, no faking, its open and exposed. Rory Sutherland (United Healthcare) would start and [...]
Even More “I Chose SRAM” Commercials…
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Tagged with AG2R, Alberto Contador, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling
“I Chose SRAM” 2011 Commercials
Here are the latest “I Chose SRAM” commercials filmed over the past five months at various locations around the world with SRAM’s top teams and athletes. These will air on Versus, Universal, and various websites. “I Chose SRAM” is a simple statement, but riders really do request SRAM, and the componentry’s succcess speaks for itself. [...]
Tagged with AG2R, Agritubel, Alberto Contador, Alexandre Vinokourov, Amgen Tour of California, Astana, Black RED, Christian VandeVelde, Garmin-Cérvelo, Jani Brajkovic, Jeremy Powers, Johan Van Summeren, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Paris Roubaix, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, Scott Zwizanski, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Team TIBCO, Thor Hushovd, Tim Johnson, Travel, Uncategorized, United Healthcare, Women's Cycling