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Author Archives: geraldine
SRAM climbs with you - Schwalbe-TOUR-Transalp 2012
SRAM will be at the 2012 Schwalbe-TOUR-Transalp to support enthusiast riders. From June 24th to June 30th the Schwalbe-TOUR-Transalp 808 km mountain stage-race will roll over 17 passes with 18,885 meters of climbing within the Alps. For its 10th anniversary, it will start in Mittenwald (Germany) and end in Arco (Italy). During those seven days [...]
Tagged with Bike Tech, Christoph Allwang, Featured, SRAM Apex, SRAM Force, SRAM Neutral Race Support, SRAM RED, WiFLi technology
World Bicycle Relief’s F.K. Day tells how bikes change lives
World Bicycle Relief President F.K. Day chats with Zipp & SRAM about the details behind his group’s durable Buffalo Bicycles and how they help people living in some of the world’s poorest regions. Since 2005, World Bicycle Relief has provided more than 100,000 specially designed, locally assembled, rugged bicycles to disaster victims, healthcare workers, students and [...]
Tagged with F.K. Day, Featured, SRAM Life, Stan Day, World Bicycle Relief
Laurent Vidal’s Milani Triathlon bike
The French Triathlete Laurent Vidal is using the best material to achieve his sport career goal and dream: The Olympic Games in London this summer. By winning the first ITU World Cup race of the season in Mooloolaba (Australia), Laurent is on the right track… Laurent is already selected in the French national team for the [...]
Tagged with Bike Tech, Bikes, Featured, ITU races, Laurent Vidal, SRAM RED 2012
ITU Triathlon San Diego: SRAM RED PREMIERE
After almost seven months off, Jonathan Brownlee (GBR) came back to racing at the ITU San Diego (US). Before the race, he said he was aiming only to do well and maybe a podium. He did more than that! He conquered the ITU World Triathlon San Diego in 1 hour, 48 minutes, 46 seconds by [...]
Tagged with ITU races, Jonathan Brownlee, SRAM RED 2012, Triathlon
Jonathan Brownlee’s Boardman bike: ITU Triathlon San Diego
In his first race of the season Jonathan Brownlee gave SRAM Red 2012 it’s first ever victory in the ITU world Championship Series at race 2 in San Diego, California. Let’s have a look at his winning machine. Jonathan Brownlee looking forward to jumping on his SRAM RED-2012 bike after the 1.5km swim! Boardman Air/9.8 - SRAM [...]
Tagged with Bikes, ITU races, Jonathan Brownlee, SRAM RED 2012, Triathlon
SRAM RED-2012 Tech videos
SRAM product, engineering and technical document teams have developed a series of technical videos to help you set-up perfectly your new SRAM RED-2012 groupset. The set-up of the SRAM RED-2012 groupset has its particularities compared to previous SRAM road groupsets. New technologies need special attention, so follow the guide! SRAM RED - 2012 DoubleTap Shifters [...]
Tagged with Bike Tech, Featured, Road, SRAM RED 2012
Omega Pharma-Quick-Step’s SRAM RED-2012 bikes at the Giro
After an amazing Spring Classic campaign, and already over 30 victories this season from the Tour de San Luis to the Tour of Flanders, the Omega Pharma-Quick-Step Pro Cycling Team is looking forward to sprint and mountain stage wins at the 2012 Giro d’Italia. The young and dynamic squad with Dario Cataldo (Ita) and Serge Pauwels [...]
Tagged with Black RED, Giro d'Italia, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM RED 2012
Ivan Basso’s SRAM RED-2012 Cannondale bikes - Giro 2012
Two time Giro d’Italia winner (2006 & 2010) and leader of the Liquigas-Cannondale team, Ivan Basso (ITA), is specifically prepared for his favorite race. To claim a third title, he puts all chances on his side by choosing the right components for his bikes… Let’s have a closer look at Ivan Basso’s Cannondale Road and Time Trial [...]
Tagged with Black RED, Giro d'Italia, Ivan Basso, Liquigas-Cannondale, Road, SRAM RED 2012
Kreuziger’s SRAM RED-2012 equipped Specialized Road and TT bikes
Pro Team Astana leader, Roman Kreuziger is definitely a serious contender for the overall classification at the 2012 Giro. The 26 years old Czech rider is looking for his first Grand Tour Victory! Let’s have a closer look at Roman Kreuziger’s Road and Time Trial bikes (Cze - Pro Team Astana): Roman Kreuziger’s Specialized S-Works [...]
Tagged with ASTANA CYCLING TEAM, Bikes, Black RED, Giro d'Italia, Road, Roman Kreuziger’, SRAM RED 2012