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Ivan Basso
We Love the Tour de France!
Each year the Tour de France, the third biggest sport event in the World after the Olympic Games and the Soccer World Championships, attracts more than 12 million spectators along the French roads. And it’s one of the few sports to offer such a fantastic spectacle during three weeks, for free! The Tour is not [...]
Riders and Rituals of the Tour de France’s “Race of Truth”
The individual time trial (ITT) is always a unique challenge for riders. Often referred to “the race of the truth”, the ITT is a nervous stage as riders are completely self-reliant in the race against the clock. Before each start, teams and riders go through very particular rituals unique to the time trial, many of [...]
Tagged with AG2R, ASTANA CYCLING TEAM, Black RED, Brakethrough Media, Carsten Kroon, Chris Anker Sørensen, Featured, Ivan Basso, Jani Brajkovic, Levi Leipheimer, Liquigas-Cannondale, Nicholas Roche, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Peter Velits, Road, Saxo Bank-Tinkoff, SRAM RED, SRAM RED 2012, Sylvain Chavanel, Tour de France, Vincenzo Nibali
The “Musette”, the must have bag on the Tour de France Road
On average, during the Tour de France, Pro riders burn 3.000 to 5.000 calories every day. To that you need to add the calories that the body need to accomplish its basic functions, about 2.000 calories. So in total Pro riders eat 5.000 to 7.000 calories a day. Food quantity and quality are very important [...]
SRAM RED Aero Machines of the 2012 Tour de France
Five Pro teams are racing SRAM RED at the Tour de France 2012, including Liquigas-Cannondale, Astana Pro Cycling Team, Omega Pharma-Quick-Step, AG2R La Mondiale, and Saxo Bank-Tinkoff. Here is a first look at their aero machines:
Tagged with AG2R, Alexandre Vinokourov, ASTANA CYCLING TEAM, Athletes, Bike Tech, Bikes, Black RED, Ivan Basso, Juan Jose Haedo, Levi Leipheimer, Liquigas-Cannondale, Nicki Sorenson, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, Saxo Bank-Tinkoff, SRAM RED 2012, Sylvain Chavanel, Tour de France, Vincenzo Nibali
SRAM Teams take Spotlight at Tour Presentation
Tagged with AG2R, Astana, ASTANA CYCLING TEAM, Athletes, Brakethrough Media, Ivan Basso, Levi Leipheimer, Liquigas-Cannondale, Maxim Iglinsky, Nick Nuyens, Nicki Sorenson, Niki Terpstra, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Photo: Tim De Waele, Road, Roman Kreuziger’, SAXO Bank, Saxo Bank-Tinkoff, SRAM RED 2012, Sylvain Chavanel, Tour de France, Tour de France
SRAM RED-2012 Favorites for LeTour
Each of the five teams racing SRAM at the 2012 Tour de France all have bona fide general classification (GC) contenders. While some sit atop the short list of media favorites, several we fully expect to surprise during their three weeks in France. This is the short list of riders on SRAM RED-2012 and SRAM [...]
Tagged with AG2R, Alexandre Vinokourov, Astana, ASTANA CYCLING TEAM, Athletes, Graham Watson, Ivan Basso, Levi Leipheimer, Liquigas-Cannondale, Maxim Iglinsky, Nicki Sorenson, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, SAXO Bank, SRAM Life, SRAM RED 2012, Sylvain Chavanel, Tour de France, Tour de France
Ivan Basso’s SRAM RED-2012 Cannondale bikes - Giro 2012
Two time Giro d’Italia winner (2006 & 2010) and leader of the Liquigas-Cannondale team, Ivan Basso (ITA), is specifically prepared for his favorite race. To claim a third title, he puts all chances on his side by choosing the right components for his bikes… Let’s have a closer look at Ivan Basso’s Cannondale Road and Time Trial [...]
Tagged with Black RED, Giro d'Italia, Ivan Basso, Liquigas-Cannondale, Road, SRAM RED 2012
Building a Booth - SRAM’s Eurobike Home
If you’ve ever wanted to see nearly everything there is in the world of bicycles and components in one place, the Eurobike tradeshow is where you need to be. One of only a few cycling tradeshows that allows consumers inside (only the final Saturday). It’s a special show, in a special location, and easily the [...]
Even More “I Chose SRAM” Commercials…
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Tagged with AG2R, Alberto Contador, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling