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ITU Triathlon San Diego: SRAM RED PREMIERE

After almost seven months off, Jonathan Brownlee (GBR) came back to racing at the ITU San Diego (US). Before the race, he said he was aiming only to do well and maybe a podium. He did more than that! He conquered the ITU World Triathlon San Diego in 1 hour, 48 minutes, 46 seconds by [...]

Tagged with Featured, ITU races, Jonathan Brownlee, SRAM RED 2012, Triathlon

Jonathan Brownlee’s Boardman bike: ITU Triathlon San Diego

In his first race of the season Jonathan Brownlee gave SRAM Red 2012 it’s first ever victory in the ITU world Championship Series at race 2 in San Diego, California. Let’s have a look at his winning machine. Jonathan Brownlee looking forward to jumping on his SRAM RED-2012 bike after the 1.5km swim! Boardman Air/9.8 - SRAM [...]

Tagged with Bikes, Featured, ITU races, Jonathan Brownlee, SRAM RED 2012, Triathlon

Five Minutes (in pictures) with Boonen

 

Tagged with Amgen Tour of California, Athletes, Featured, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM Life, SRAM RED 2012, Tom Boonen

Behind the Scenes with SRAM - Amgen Tour of California Stage One

Some quick shots behind the scenes, behind the stage, from today’s stage one Amgen Tour of California. SRAM RED-2012 equipped Peter Sagan (Liquigas-Cannondale) took the stage, hopefully a full review of his bike, equipment, here on TRD very soon.

Tagged with AG2R, Amgen Tour of California, Athletes, Black RED, Bontrager-LIVESTRONG, Featured, Kelly Benefits, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, Rory Sutherland, Scott Zwizanski, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Tom Zirbel, United Healthcare, Vincenzo Nibali

SRAM takes on the Amgen Tour of California

SRAM RED-2012, Teams, NRS, Lifestyle Festival and the Tour Insider SRAM will be omnipresent at America’s Greatest Cycling Race, the 2012 Amgen Tour of California (ATOC); beginning with SRAM sponsored teams and athletes, Neutral Race Support, the Lifestyle Festival, plus the new daily video feature, the “Tour Insider Powered by SRAM.” The all-new SRAM RED-2012 [...]

Tagged with AG2R, Amgen Tour of California, Athletes, Bontrager-LIVESTRONG, Featured, Kelly Benefits, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, United Healthcare

2012: The Spring of SRAM - Winning is a habit*

In February SRAM globally introduced SRAM RED-2012. One highly publicized fact about the new groupset is that we took everything we knew from original SRAM RED, and then we literally started over. Loaded with innovation and invention, SRAM’s top-end groupset is all-new, yet remains the lightest, fastest, and most ergonomic groupset ever built. Beyond the [...]

Tagged with ASTANA CYCLING TEAM, Black RED, Enrico Gasparotto, Featured, Gent Wevelgem, Ivan Basso, Liquigas-Cannondale, Maxim Iglinsky, Niki Terpstra, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Paris Roubaix, Peter Sagan, Road, Roman Kreuziger’, SAXO Bank, SRAM RED 2012, Sylvain Chavanel, Tom Boonen, Tour of Flanders, Vincenzo Nibali, Zdenek Stybar

SRAM RED-2012 Tech videos

SRAM product, engineering and technical document teams have developed a series of technical videos to help you set-up perfectly your new SRAM RED-2012 groupset. The set-up of the SRAM RED-2012 groupset has its particularities compared to previous SRAM road groupsets. New technologies need special attention, so follow the guide! SRAM RED - 2012 DoubleTap Shifters [...]

Tagged with Bike Tech, Featured, Road, SRAM RED 2012

Ivan Basso’s SRAM RED-2012 Cannondale bikes - Giro 2012

Two time Giro d’Italia winner (2006 & 2010) and leader of the Liquigas-Cannondale team, Ivan Basso (ITA), is specifically prepared for his favorite race. To claim a third title, he puts all chances on his side by choosing the right components for his bikes… Let’s have a closer look at Ivan Basso’s Cannondale Road and Time Trial [...]

Tagged with Black RED, Featured, Giro d'Italia, Ivan Basso, Liquigas-Cannondale, Road, SRAM RED 2012

Kreuziger’s SRAM RED-2012 equipped Specialized Road and TT bikes

Pro Team Astana leader, Roman Kreuziger is definitely a serious contender for the overall classification at the 2012 Giro. The 26 years old Czech rider is looking for his first Grand Tour Victory! Let’s have a closer look at Roman Kreuziger’s Road and Time Trial bikes (Cze - Pro Team Astana): Roman Kreuziger’s Specialized S-Works [...]

Tagged with ASTANA CYCLING TEAM, Bikes, Black RED, Featured, Giro d'Italia, Road, Roman Kreuziger’, SRAM RED 2012

SRAM WiFLi Expands

SRAM RED-2012 and SRAM Force get Wider Faster and Lighter WiFLi is the drivetrain technology that has changed the way people ride by offering a 2×10 system with wider gearing options, making set-up and shifting faster and easier, and significantly reducing weight. Now SRAM RED-2012 and SRAM Force offer WiFLi options, allowing riders to tackle [...]

Tagged with Featured, Road, SRAM Force, SRAM RED, SRAM RED 2012, WiFLi technology