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Behind the Scenes with SRAM - Amgen Tour of California Stage One
Some quick shots behind the scenes, behind the stage, from today’s stage one Amgen Tour of California. SRAM RED-2012 equipped Peter Sagan (Liquigas-Cannondale) took the stage, hopefully a full review of his bike, equipment, here on TRD very soon.
Tagged with AG2R, Amgen Tour of California, Athletes, Black RED, Bontrager-LIVESTRONG, Featured, Kelly Benefits, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, Rory Sutherland, Scott Zwizanski, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Tom Zirbel, United Healthcare, Vincenzo Nibali
SRAM takes on the Amgen Tour of California
SRAM RED-2012, Teams, NRS, Lifestyle Festival and the Tour Insider SRAM will be omnipresent at America’s Greatest Cycling Race, the 2012 Amgen Tour of California (ATOC); beginning with SRAM sponsored teams and athletes, Neutral Race Support, the Lifestyle Festival, plus the new daily video feature, the “Tour Insider Powered by SRAM.” The all-new SRAM RED-2012 [...]
SRAM Returns to Gila - 26 Years of a Legend
The early road season in the US has been marked by the iconic SRAM Tour of the Gila for the past 25 years. With SRAM extending its sponsorship to 2012, the May 2-6 event will be number 26. Considered one of the hardest and hilliest races in the US, the SRAM Tour of the Gila [...]
Tagged with Alex Wassmann, Athletes, Exergy TWENTY12, Jelly Belly, Kelly Benefits, Michael Zellmann, Neutral Race Support, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Team TIBCO, Teams, Trek Livestrong U-23, United Healthcare, WiFLi technology, Women's Cycling
Even More “I Chose SRAM” Commercials…
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Tagged with AG2R, Alberto Contador, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling
Nature Valley Grand Prix - RED and Green make Yellow
Jesse Anthony (Kelly Benefit Strategies/Optumhealth) and Robert Forster (UnitedHealthcare) chat before Sunday’s final stage. Forster, who won the Wheaties Fuel Sprinters jersey, would attack hard with two laps to go, Anthony and his team managed his and countless other attacks, holding onto yellow. This weekend’s racing was filled with racing drama, long breaks and late [...]
Tagged with Black RED, Colavita/Baci Women’s Cycling Team p/b Cooking Light, Hilton Clarke, Jamey Driscoll, Jelly Belly, Jeremy Powers, Karl Menzies, Kelly Benefits, Meredith Miller, Michael Zellmann, Nature Valley Grand Prix, Peanut Butter & Co. - TwentyTwelve, Road, SRAM Life, SRAM RED, Team TIBCO, Uncategorized, Women's Cycling
Horner Golden - SRAM RED Sweeps ATOC Podium - DoubleTap does it again
Chris Horner (Team RadioShack) releases his champions bouquet into the huge crowd donning the final Golden jersey as the 2011 Amgen Tour of California Champion - he rode SRAM’s newest Black RED gruppo throughout Cycling champions and their componentry are rarely mutually exclusive. Champion Chris Horner (RadioShack) not only bested an incredible field at the [...]
Snowy Days and Sundays (at ATOC)
There is snow on the mountains and the SRAM Volvos If you didn’t already know, today’s first stage at the Amgen Tour of California was cancelled due to weather. A good call, the roads were horrible, icy, snowy, just bad. What happens after that decision is made is pretty interesting. Regardless of anything cancelled, motorcycles, [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben Raby, Bike Tech, Black RED, Brad Huff, Carlos Sastre, Chris Horner, Daphny Van den Brand, Garmin-Cérvelo, Jelly Belly, Jens Voigt, Jeremy Powers, Karl Menzies, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Neutral Race Support, Radio Shack, Road, Rory Sutherland, SRAM Force, SRAM Neutral Race Support, SRAM RED, Taylor Phinney, Team RadioShack, Thor Hushovd, Tom Zirbel, Uncategorized, United Healthcare
SRAM’s ATOC Manufacturer’s Challenge - FINAL RESULTS!
The race of componentry was again won by SRAM. Riders finishing in the top 20 of every stage were given points from 20 to 1, and SRAM RED scored 742 points to take its second consecutive victory. The DoubleTap componentry was most dominant throughout, but exceptional on the Tour’s most difficult stages, including Sierra Road [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Bike Tech, Black RED, Brad Huff, Carmen Small, Chris Horner, Christian VandeVelde, Dominic Rollin, Garmin-Cérvelo, Jamey Driscoll, Jelly Belly, Jens Voigt, Jeremy Powers, Johan Van Summeren, Juan Jose Haedo, Karl Menzies, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Nick Nuyens, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Force, SRAM RED, Taylor Phinney, Team Radio Shack, Thor Hushovd, Tim Johnson, Tom Zirbel, Uncategorized, United Healthcare
SRAM Readies for America’s Biggest Race
The SRAM Neutral Race Support cars will be ready to roll on Sunday… The Amgen Tour of California is simply America’s biggest bike race, and we at SRAM are excited to see the sixth edition roll out from beautiful South Lake Tahoe this Sunday. The already legendary course has been profiled countless times and features [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Bike Tech, Black RED, Chris Horner, Christian VandeVelde, Garmin-Cérvelo, Grassroots, Jelly Belly, Kelly Benefits, Levi Leipheimer, Linus Gerdemann, Liquigas-Cannondale, Michael Zellmann, Neutral Race Support, Radio Shack, Road, Rory Sutherland, SAXO Bank, Scott Zwizanski, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Uncategorized, United Healthcare
SRAM Tour of the Gila - Race Wrap-up - the Youth Movement
The Men’s final podium - Morton, Mancebo and Parker The youth movement at the 25th SRAM Tour of the Gila was the story. The race finished Sunday with the signature Gila Monster stage, it was the U25 riders who left the biggest impression with two stage wins and podium domination. While Mancebo (Realcyclist) won the [...]
Tagged with Alex Wassmann, Black RED, Carmen Small, Colavita/Baci Women’s Cycling Team p/b Cooking Light, Grassroots, Jamey Driscoll, Kelly Benefits, Kristin Armstrong, Mara Abbott, Meredith Miller, Michael Zellmann, Neutral Race Support, Peanut Butter & Co. - TwentyTwelve, Road, SRAM Force, SRAM Life, SRAM RED, SRAM Tour of the Gila, Team TIBCO, Trek Livestrong U-23, Uncategorized