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Jason Phillips
SRAM Road to new RED Video - the development of the world’s best gruppo
Unveiled Feb 1, 2012 SRAM RED-2012 represents years of development and has required the commitment of engineers, product managers, sponsoring managers, teams and athletes. We are very proud to share with you the best moments. Check out the “Road to new RED video” to find out more…
SRAM RED-2012: Media First Impressions!
Global Road and Triathlon media had the first SRAM RED-2012 ride experience in early February in Mallorca. Here are their first impressions on how SRAM RED-2012 feels and performs…
SRAM RED ProTeam bikes at Tour Down Under
Santos Tour Down Under kicks off SRAM RED’s World Tour Campaign! In 2012 five ProTeams are riding SRAM RED componentry. Let’s have a look to their winning machines…. OMEGA PHARMA-QUICK-STEP CYCLING TEAM (BEL): TDU starting list: Gerald Ciolek (Ger)/ Matt Brammeier (Irl)/ Serge Pauwels (Ned)/ Andrew Fenn (Gbr)/ Gert Steegmans (Bel)/ Matteo Trentin (Ukn)/ Julien Vermote (Bel) Matteo Trentin [...]
SRAM-Zipp-Quarq Triathletes Wrestle with Power for WBR
The Quarq powermeter World Bicycle Relief Challenge was perhaps the second most anticipated competition at the Ironman World Championships this year. Top triathletes put their reputations and elbows on the line to raise money and awareness for World Bicycle Relief (www.worldbicyclerelief.org). Quarq engineered a powermeter into an arm wrestling machine and had it on display [...]
Virginia Berasategui - Triathlete - Bike Profile
Virginia Berasategui should be on everyone’s short list of potential winners at the 2011 Ironman World Championships. The former World and European Triathlon Champion has finished 4th and 3rd respectively the past two years. The bike will be her strongest leg, but she is extremely balanced, and the 36 year-old Spaniard’s single goal is this [...]
Building a Booth - SRAM’s Eurobike Home
If you’ve ever wanted to see nearly everything there is in the world of bicycles and components in one place, the Eurobike tradeshow is where you need to be. One of only a few cycling tradeshows that allows consumers inside (only the final Saturday). It’s a special show, in a special location, and easily the [...]
Jason gets a Haircut and/or de-Shaggifying Shags with Nicole Duke
SRAM European Sponsorship manager Jason “Shags” Phillips recently had three priorities for his recent trip to the US: meet with co-workers for 2012 planning discussions, visit sponsored teams at the Pro Cycling Challenge in CO, and get a haircut. Lovingly criticized for having the “worst hair” of any SRAMee by co-worker Alex Wassmann, Phillips agreed [...]