Mirinda Carfrae

Kona 2013: Gold, Silver and Bronze Podium performer’s bikes

Let’s have a closer look to their bikes… Aussie Mirinda Carfrae scored a second Ironman® World Championship title and set a new overall course record (8:52:14). Across the toughest & loneliest 180km course on the planet, Rinny rode her custom Felt IA SRAM RED 22, Zipp Firecrest, and Quarq equipped. Her smart and efficient bike effort set the table for a [...]

Tagged with @Nils Nilsen, Bike Tech, Bikes, Brakethrough Media, Featured, Ironman, Ironman World Championships, Luke McKenzie, Mirinda Carfrae, Quarq, RED 22, Sebastien Kienle, SRAM RED, Triathlon, Zipp wheels

Rinny Returns and Burns her way to Top Step at Kona

Mirinda “Rinny” Carfrae of Australia won the women’s 2013 Ironman World Championship in Kona, setting a women’s course record time of 8:52:14. Rinny started the day with a solid swim, which left her roughly 4 minutes behind of the women’s leaders. The grueling 112 mile bike leg, an area of focus for her, would be crucial.   [...]

Tagged with Athletes, Featured, Ironman World Championships, Mirinda Carfrae, SRAM RED, Zipp wheels

Countdown to Kona… 3… 2… 1

Countdown to Kona… 3… 2… 1 A year ago, Pete Jacobs blasted the 112 mile bike split with an average speed of 24.4mph to win the Ironman® World Championship in Kona. On that day he rode SRAM RED, the world’s lightest, fastest and most ergo componentry. MORE PHOTOS FROM KONA Indeed, SRAM family of athletes [...]

Tagged with Ben Hoffman, Brakethrough Media, Cyril Viennot, Ironman World Championships, Jordan Rapp, Luke McKenzie, Mirinda Carfrae, Pete Jacobs, Quarq, RED 22, Sebastien Kienle, SRAM RED, Triathlon

Do You Need Shorter Cranks? SRAM Weighs in with Options…

The great crank debate spins on, so to speak. And with good reason… discussions of crank length relative to absolute power on a bike remain fodder for fitters, and a crucial decision for all types of cyclists of all levels looking to optimize their performance. SRAM has long been focused on designing componentry with the [...]

Tagged with Bike Tech, Cyclocross, Force 22, Jordan Rapp, Mirinda Carfrae, Quarq, RED 22, Road, SRAM Apex, SRAM Force, SRAM RED, SRAM Rival, Triathlon

Support World Bicycle Relief - Ride with Rinny and Ted!

World Bicycle Relief is excited to head Eastward (US) and share the Power of Bikes in the great city of Boston! This Spring brings two amazing events that they hope you’ll attend. Drinks with Mirinda “Rinny” Carfrae, March 22, 6-8pm at Barrington Coffee - Join Mirinda to learn about her involvement with World Bicycle Relief and the [...]

Tagged with Athletes, Mirinda Carfrae, Road, SRAM Life, Ted King, Triathlon, Women's Cycling, World Bicycle Relief

2013 SRAM Triathlon roster: Stronger than Ever!

The Best Olympic Distance, 70.3® and Ironman® athletes ride SRAM RED SRAM’s involvement in Triathlon is a story of passion that began in 1987 when Stan Day, SRAM’s president decided to improve the gear shifting system while training for triathlons on weekends. Since those humble beginnings SRAM has always supported Triathlon by developing best-in-class products, sponsoring [...]

Tagged with Alistair Brownlee, Andrea Hewitt, Chris McCormack, Cyril Viennot, Emma Snowsill, Helen Jenkins, Jan Frodeno, Javier Gomez, Jonathan Brownlee, Jordan Rapp, Josh Amberger, Laurent Vidal, Lucas Verzbicas, Luke McKenzie, Michellie Jones, Mirinda Carfrae, Nikki Butterfield, Pete Jacobs, Sebastien Kienle, SRAM RED, SRAM RED 2012, Triathlon

SRAM in Kona: Behind the Scenes

Come behind the scenes with SRAM at the Ironman World Championships as they meet with customers, take care of their pros, soak in the Kona Week flavor and watch SRAM - Zipp - Quarq athlete Pete Jacobs become the World Champ!

Tagged with Alex Wassmann, Chris McCormack, Cyril Viennot, Ironman, Ironman World Championships, Jordan Rapp, Linsey Corbin, Luke McKenzie, Marino Vanhoenacker, Michael Zellmann, Mirinda Carfrae, Neutral Race Support, Pete Jacobs, Rasmus Henning, SRAM Apex, SRAM Force, SRAM Life, SRAM RED, SRAM RED 2012, Triathlon, Troy Hoskin

Rinny’s Felt DA SRAM RED

Take a look to Mirinda Carfrae’s Felt DA SRAM RED.        

Tagged with Alex Wassmann, Bike Tech, Bikes, Ironman World Championships, Mirinda Carfrae, Quarq, SRAM RED, SRAM RED 2012, Triathlon, Troy Hoskin

The Triathlete’s Advantage Video - Jacobs, Macca, Rinny!

SRAM sat down with some of the best triathlete’s in the world in Kona, HI, including previous winners Macca, Rinny, as well as newly crowned champion Pete Jacobs. We asked them to give us insight on what they like, what they need, and why it matters. Great feedback and insight on why what we do [...]

Tagged with Athletes, Bikes, Chris McCormack, Ironman, Ironman World Championships, Jordan Rapp, Luke McKenzie, Michael Zellmann, Mirinda Carfrae, Pete Jacobs, SRAM RED, SRAM RED 2012, Triathlon

Top Bikes at Kona - SRAM’s Favorites

Tagged with Bike Tech, Bikes, Chris McCormack, Component group, Ironman, Ironman World Championships, Jordan Rapp, Linsey Corbin, Luke McKenzie, Marino Vanhoenacker, Michael Lovato, Mirinda Carfrae, SRAM RED, SRAM RED 2012, Triathlon, Women's Cycling