Behind the Scenes at the RED-2012 Launch

With changes in the weather before the first ride on new RED, the ride route had to change just before the start. The final loop was a perfect four hour spin with a few gentle rises.

SRAM's RED launch hotel in Mallorca, the beautiful Hotel Rural Monnaber Nou: http://www.monnaber.com/

SRAM's Bill Keith powers through the seemingly endless rain on day two of the launch. Most of us had come from snowy conditions in the US or Europe, so there were no complaints

LAVA's Jay Prasuhn unleashes a vicious attack, courtesy of new RED and the draft of the van

Riding bikes is fun? Mauro seems to think so...

US CX superstar Tim Johnson cracks up editors with what are likely the same jokes he told the day before. We love this guy and he represents our brands extremely well

Chechu Rubiera and SRAM's Jason Phillips chase each other up the canyon's of Mallorca's coastal mountain range

SRAM's Ben Raby and Jason Phillips unleash slow motion sprints for the cameras

SRAM's Mark Santurbane takes editors through the YAW FD install step by step

Shortly before the first ride on new RED, Ben Raby tries to share a fine collection of delicious proscuitto

Phillips puts the final touches on his personal machine before the first ride (he was the only guy with white bartape)

Final instructions for the "Grand Tour" group, the first ride on new RED is only moments away...

SRAM RED 2012 global launch

Editors listen intently as Bill Keith turns the heat up and reveals all the secrets of new RED

How do these three guy get in almost every shot?

The last supper at the SRAM launch, Thursday night before editors returned home, the menu was a meat lovers paradise