Bike Tech

SRAM climbs with you - Schwalbe-TOUR-Transalp 2012

SRAM will be at the 2012 Schwalbe-TOUR-Transalp to support enthusiast riders. From June 24th to June 30th the Schwalbe-TOUR-Transalp 808 km mountain stage-race will roll over 17 passes with 18,885 meters of climbing within the Alps. For its 10th anniversary, it will start in Mittenwald (Germany) and end in Arco (Italy). During those seven days [...]

Tagged with Bike Tech, Christoph Allwang, SRAM Apex, SRAM Force, SRAM Neutral Race Support, SRAM RED, WiFLi technology

Laurent Vidal’s Milani Triathlon bike

The French Triathlete Laurent Vidal is using the best material to achieve his sport career goal and dream: The Olympic Games in London this summer. By winning the first ITU World Cup race of the season in Mooloolaba (Australia), Laurent is on the right track… Laurent is already selected in the French national team for the [...]

Tagged with Bike Tech, Bikes, ITU races, Laurent Vidal, SRAM RED 2012

SRAM RED-2012 Tech videos

SRAM product, engineering and technical document teams have developed a series of technical videos to help you set-up perfectly your new SRAM RED-2012 groupset. The set-up of the SRAM RED-2012 groupset has its particularities compared to previous SRAM road groupsets. New technologies need special attention, so follow the guide! SRAM RED - 2012 DoubleTap Shifters [...]

Tagged with Bike Tech, Road, SRAM RED 2012

Behind the Scenes at Paris-Roubaix - Image Collection

Tagged with Athletes, Ben Raby, Bike Tech, Bikes, Black RED, Jason Phillips, Niki Terpstra, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Paris Roubaix, Road, SRAM Life, SRAM RED, SRAM RED 2012, Sylvain Chavanel, Tom Boonen, Travel

New SRAM Neutral Race Support Car Wrap in Time-lapse - check this out!

        The SRAM Neutral Race Support (NRS) cars have once again taken to the road, but only after the all new custom graphics have been applied to each of eight beautiful Volvo XC-70’s. These rolling bike shops will provide neutral service to over 120 races across the United States, including the Amgen [...]

Tagged with Amgen Tour of California, Athletes, Bike Tech, Bikes, Black RED, Neutral Race Support, Quarq, Road, SRAM Apex, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Staff, SRAM Tour of the Gila, Travel, WiFLi technology

Chavanel and Boonen Bike Previews from the Pits of Flanders

Boonen has the course profile taped to his top tube SRAM RED-2012 on Boonen’s Specialized Chavanel’s RED-2012 equipped bike - red hoods for the French National Champion Chavanel’s Quarq power meter head unit The team loves the Zipp 303′s Omega Pharma-Quick-Step is SRAM, Zipp and Quarq equipped - all are SRAM component brands Chavanel’s bike [...]

Tagged with Athletes, Bike Tech, Bikes, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM RED 2012, Sylvain Chavanel, Tom Boonen

Making the Leap Day Leap, SRAM-style

Make the Leap Day (Feb 29) is a quasi-holiday celebrated once every four years and is assigned to clear up any calendar issues as we here on Earth rotate around the sun. That rotation, a solar year, roughly takes 365.25 days, so one extra day every four years is necessary. Okay, enough with the astronomy [...]

Tagged with Bike Tech, Bikes, Black RED, Component group, Road, SRAM RED, SRAM RED 2012

New SRAM RED PC1091R Chain - light, smooth, and easy to install

The strongest link is every link - the newest PC 1091R chain features more heavily chamfered outer plates for improved shif- ting and quieter running. Other advancements include a new inner plate finish plus chrome hardened pin construction, both for longer chain life. The hollowPin construction of SRAM‘s 10 speed PowerChain provides smooth, precise shifting [...]

Tagged with AG2R, ASTANA CYCLING TEAM, Athletes, Bike Tech, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SAXO Bank, SRAM RED 2012

New SRAM RED Cassette - engineering brilliance and near silent

Ssshhhh, the new SRAM RED Powerdome XTM is the most advanced cassette ever made. It is super light, deadly silent, and delivers an undeniable performance advantage. The eight cogs in the middle are machined from a single block of high grade tool steel, increasing stiffness while weighing even less than a titanium cassette. between each [...]

Tagged with AG2R, Astana, ASTANA CYCLING TEAM, Athletes, Bike Tech, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM RED 2012

New SRAM RED Brake Calipers - powerful, light, aero, and did we say powerful?

Your brakes should not slow you down until you squeeze the levers. That is why the new SRAM RED brakeset has been created with a host of wind-cheating features to make the brake body more aerodynamic, helping you keep your speed until the moment you are ready. The new patented Aerolink arm reduces frontal area [...]

Tagged with AG2R, Astana, Bike Tech, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SAXO Bank, SRAM RED 2012