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Horner keeps it clean, except for my sofa pillows
Posted: michaelJuly 31, 2009
SRAM RED rider Chris Horner (Astana) washes his team bike post-rideAstana athlete and perennial American hardman rider Chris Horner spent the past few days hanging around with me in Chicago’s northwestern suburbs. Just like last year had the chance to spend time with this gracious, dedicated, and hard as nails rider who trained anywhere from three to six hours a day on the flat, windy, and open roads of McHenry County.
Horner is not a slob by any stretch, but he is not an overly obsessive neatnick like …
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Summer Time = Miller Time @ Elite National Championships
Posted: AlexJuly 31, 2009
Seen here flexing some early season muscle on her way to captaining a Best Team Title at Redlands this spring, Team TIBCO’s road captain & super-domestique, Meredith Miller has just become the 2009 Elite National Champion.Mrs. Miller takes took the title in a hotly contested race, initially animated by teammate Amber Rais. Meredith finally broke a late pack of other breakaways to come in solo.
For the second year in a row, a Miller, racing for Team TIBCO, on a SRAM Red Equipped Look has won this title. Congrat’s & thanks, ladies, on keeping …
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Chris Horner (Astana) visits SRAM HQ Chicago
Posted: michaelJuly 29, 2009
Horner visits SRAM’s HQ and leads staff on a gentle hammerfest along Chicago’s lakefrontHaving just raced the Chicago Criterium and in full prep for the latter half of the season, including the upcoming Tour of Spain, Astana’s Chris Horner took some time to visit and answer questions in front of a packed house at SRAM HQ’s weekly Monday morning meeting.
Chris answers questions at the weekly Monday morning meetingQuestions came in all forms – …
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Alberto & Lance’s Paris bikes, up close & personal, Part 2
Posted: AlexJuly 29, 2009
Here’s the final Pit Crew for the launch of the Alberto and Lance Paris bikes: L-R Ben (Trek), Craig (Astana Tech), Fausto (Astana Tech), Javi (Astana Tech), Chris “PinkPants” (Chief Astana Tech), and Jase Phillips (SRAM)
AC’s Trek Studio shot. Now that’s provenance.
Lance’s radical Damien Hirst bike, Trek Studio shot.You’ve probably already seen the real-deal video and web images from the Champs this past Sunday but here’s what they looked like after assembly the morning before they were showered in Champagne and millions of eyeballs. …
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SRAM Sweeps Chicago Criterium Men’s podium
Posted: michaelJuly 27, 2009
Menzies (3rd), Huff (1st) and Clarke (2nd) hamming it up before the Chicago Crit podium presentation - all ride SRAM RED
The official podium at the 2009 Chicago Criterium - all SRAM-equipped athletesChicago result same day as Tour de France podium sweep
The Chicago Criterium took place this past Sunday for the second time in beautiful downtown, taking riders on stretches of historic Columbus, Michigan Ave, Balbo, and Jackson, directly in front of Buckingham Fountain. Perfectly warm weather with some mild …
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Alberto & Lance’s Paris bikes, up close & personal, Part 1
Posted: AlexJuly 26, 2009
So the 2009 TdF just wrapped, & wow, we’re overwhelmed with the success of SRAM technology after such a short and intense time in the pro ranks. There’s much unheralded behind-the-scenes detail, hard work, focus and forethought that goes into something like winning the TdF for staff & athletes alike. Of course, for us it also means special and timely day-to-day support that originates in Chicago & Waterloo, months earlier. As we approached Paris this year it also meant producing a few final special items to help cap these winners’ odyssey …
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SRAM RED takes top three podium spots at 2009 Tour de France
Posted: michaelJuly 26, 2009
Incredible, epic, unreal.
Alberto Contador (Astana), Andy Schleck (Saxo Bank), and Lance Armstrong (Astana) will finish today’s 96th Tour de France in Paris in the first three podium positions. One is a legend, one is on his way to becoming a legend, and one is developing legebdary tendencies, but what they have in common is the World’s lightest, most ergonomic, and most efficient gruppo in the World – SRAM RED.
Four years ago SRAM optimistically launched new bike products into the duopolistic and conservative world of road with …
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The Armstrong effect!
Posted: gaetanJuly 25, 2009
With the return of Lance Armstrong to the peloton and the Tour de France in 2009, the numbers of fans, the amount of spectators, the rows of media and the sizes of camera lenses around the Team area have increased drastically. It is just surreal.
To get a glimpse of Lance Armstrong and his teammates, you’d better be patient or carry around your favorite step ladders…
Lance Armstrong makes his way to the Astana Team bus
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SRAM Force is back on the Tour!
Posted: gaetanJuly 25, 2009
SRAM road components made their Tour de France debut in 2007 with what was then the top of the line groupset, SRAM Force. Having provided us with great results and feedback on Professional racing conditions, SRAM Force gave way to SRAM RED as the ultimate racing groupset. For 2009, SRAM Force is back on the Tour with a brand new look and features. As Agritubel rider Maxime Bouet proved in stage 3 of this year’s Tour, SRAM Force is not short of racing attributes.
So don’t miss out, look out …
Astana
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