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      Flickr Photos
    • Lance Armstrong’s XX-equipped Trek Fuel 9.9 SSL
      Posted: michael
      August 11, 2009  

      href=”http://www.flickr.com/photos/theroaddiaries/3811083841/” title=”From build to photoshoot by The Road Diaries, on Flickr”>
      From build, to photoshoot, to Lance, all within 24 hours

      I know, I know, this isn’t road bike stuff, but its Lance Armstrong’s new Trek Top Fuel 9.9 SSL mountain bike, and that’s news to a lot of us. Lance’s first race on his new steed was this past weekend in Snowmass where the part-time Aspen resident won the Pro Men’s Colorado State Cross Country Mountain Bike Championship.

      Here are some shots from the recent build up in Waterloo, WI, with Trek …

       Bike Tech
       comments (1)
    • Virginia Berasetegui Wins Triathlon European Championships
      Posted: jason
      August 11, 2009  

      Virginia Berasetegui (Spain) has won the 2009 ETU Long Distance Triathlon European Championships in Prague. Virginia riding a Wave bike equipped with SRAM Red and a Zipp Sub 9 Disc/ 808 wheel combo smashed the field on the bike leg to win in a time of 6.13.05 an incredible 8 minutes faster than second placed Edith Niederfriniger (Ita) and the Danish duo of Charlotte Kolters and Lisbeth Kristensen.

      Virginia has been having a great season winning the Wildflower Triathlon in the USA and the Bonn Triathlon in Germany. Virginia will be one of …

       Categories
       comments (1)
    • SRAM newest Rival wins its first U.S. NRC race
      Posted: michael
      August 10, 2009  


      SRAM’s Rival gruppo, good enough for an NRC win in North Carolina

      SRAM Rival-equipped David Veilleux (Kelly Benefits Strategies) won Saturday’s sixth annual Presbyterian Hospital Criterium in Charlotte, NC. The young Canadian won with a late race solo attack from a 10-rider breakaway. We believe that this is the first US National Race Calendar (NRC) win for the latest version of SRAM’s value leading Rival gruppo ($919).

      Veilleux raced his Rival-equipped “training” bike,” which very often happens when pros are not able to sync up with their team truck. His regular “race” bike is SRAM …

       Uncategorized
       comments (0)
    • Horner keeps it clean, except for my sofa pillows
      Posted: michael
      July 31, 2009  


      SRAM RED rider Chris Horner (Astana) washes his team bike post-ride

      Astana athlete and perennial American hardman rider Chris Horner spent the past few days hanging around with me in Chicago’s northwestern suburbs. Just like last year had the chance to spend time with this gracious, dedicated, and hard as nails rider who trained anywhere from three to six hours a day on the flat, windy, and open roads of McHenry County.

      Horner is not a slob by any stretch, but he is not an overly obsessive neatnick like …

       Astana
       comments (6)
    • Summer Time = Miller Time @ Elite National Championships
      Posted: Alex
      July 31, 2009  


      Seen here flexing some early season muscle on her way to captaining a Best Team Title at Redlands this spring, Team TIBCO’s road captain & super-domestique, Meredith Miller has just become the 2009 Elite National Champion.

      Mrs. Miller takes took the title in a hotly contested race, initially animated by teammate Amber Rais. Meredith finally broke a late pack of other breakaways to come in solo.

      For the second year in a row, a Miller, racing for Team TIBCO, on a SRAM Red Equipped Look has won this title. Congrat’s & thanks, ladies, on keeping …

       Alex Wassmann
       comments (0)
    • Chris Horner (Astana) visits SRAM HQ Chicago
      Posted: michael
      July 29, 2009  


      Horner visits SRAM’s HQ and leads staff on a gentle hammerfest along Chicago’s lakefront

      Having just raced the Chicago Criterium and in full prep for the latter half of the season, including the upcoming Tour of Spain, Astana’s Chris Horner took some time to visit and answer questions in front of a packed house at SRAM HQ’s weekly Monday morning meeting.


      Chris answers questions at the weekly Monday morning meeting

      Questions came in all forms – …

       Astana
       comments (0)
    • Alberto & Lance’s Paris bikes, up close & personal, Part 2
      Posted: Alex
      July 29, 2009  


      Here’s the final Pit Crew for the launch of the Alberto and Lance Paris bikes: L-R Ben (Trek), Craig (Astana Tech), Fausto (Astana Tech), Javi (Astana Tech), Chris “PinkPants” (Chief Astana Tech), and Jase Phillips (SRAM)


      AC’s Trek Studio shot. Now that’s provenance.


      Lance’s radical Damien Hirst bike, Trek Studio shot.

      You’ve probably already seen the real-deal video and web images from the Champs this past Sunday but here’s what they looked like after assembly the morning before they were showered in Champagne and millions of eyeballs. …

       Alex Wassmann
       comments (1)
    • SRAM Sweeps Chicago Criterium Men’s podium
      Posted: michael
      July 27, 2009  


      Menzies (3rd), Huff (1st) and Clarke (2nd) hamming it up before the Chicago Crit podium presentation - all ride SRAM RED

      The official podium at the 2009 Chicago Criterium - all SRAM-equipped athletes

      Chicago result same day as Tour de France podium sweep

      The Chicago Criterium took place this past Sunday for the second time in beautiful downtown, taking riders on stretches of historic Columbus, Michigan Ave, Balbo, and Jackson, directly in front of Buckingham Fountain. Perfectly warm weather with some mild …

       Brad Huff
       comments (1)
    • Alberto & Lance’s Paris bikes, up close & personal, Part 1
      Posted: Alex
      July 26, 2009  

      So the 2009 TdF just wrapped, & wow, we’re overwhelmed with the success of SRAM technology after such a short and intense time in the pro ranks. There’s much unheralded behind-the-scenes detail, hard work, focus and forethought that goes into something like winning the TdF for staff & athletes alike. Of course, for us it also means special and timely day-to-day support that originates in Chicago & Waterloo, months earlier. As we approached Paris this year it also meant producing a few final special items to help cap these winners’ odyssey …

       Astana
       comments (2)
    • SRAM RED takes top three podium spots at 2009 Tour de France
      Posted: michael
      July 26, 2009  

      Incredible, epic, unreal.

      Alberto Contador (Astana), Andy Schleck (Saxo Bank), and Lance Armstrong (Astana) will finish today’s 96th Tour de France in Paris in the first three podium positions. One is a legend, one is on his way to becoming a legend, and one is developing legebdary tendencies, but what they have in common is the World’s lightest, most ergonomic, and most efficient gruppo in the World – SRAM RED.

      Four years ago SRAM optimistically launched new bike products into the duopolistic and conservative world of road with …

       Alberto Contador
       comments (2)
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