To celebrate Lance Armstrong’s return to cycling, we have commissioned a series of limited edition posters, commemorating the key events Lance races this year. Throughout the year, we’ll be releasing limited edition, high-quality, silk-screened posters in runs of 100. If you want one, here’s how to get two:

1. Buy a SRAM equipped road bike at an authorized independent bicycle retailer starting May 1^st 2009. Any brand bike and any SRAM group – just make sure its a SRAM equipped TT/Tri, road or cyclocross bike, bought this year dressed in Red, Force, or Rival.

2. Take a digital picture with you, your bike, and the retailer that sold you your bike. Have the picture taken in front of the shop. Make sure that the following subjects are clear in the photo: You, your new bike, the salesperson, and the shop. The picture should be no more than 1MB file size.

3. In the subject line of the e-mail you’ll send us, make sure you write the following: “I choose to win! – First Name, Last Name” (example: “I choose to win! – John Smith”)

4. Be sure to include in the body copy of your e-mail: Your name, a ship-to address, contact phone#, & your e-mail address.

5. Also be sure to include: The shop & salesperson’s name that you bought the bike from, their address, phone, & e-mail. Remember that you both win with this contest! They will receive an identical poster too.!

6. E-mail the above + the photo to the following address: ichoosetowin@sram.com

Once we get all that information, we’ll actually send 2 posters. 1 for you and 1 for the shop. You both win here.

Act now. Quantities per edition are limited. The first 50 people that send in all the required materials will win a poster for themselves and the salesperson.

Over time – we’ll be releasing new poster designs, so if you don’t win at first, try again! Repeat winners are ineligible, unless they submit a new entry with a different SRAM equipped TT/Tri, road or cyclocross bike.

Contest rules (aka the fine print):

1. Winning households are ineligible to win another prize for 90 days from the date of submission.

2. Participants may not use sophisticated computer software to win the contest. Winners who are found to have used such equipment will be disqualified.

3. One winner per household.

4. SRAM, LLC. reserves the right to cancel the promotion at any time. All prize award decisions are final. The decisions of SRAM, LLC. management are final. Rules may be changed by SRAM, LLC at any time during the contest.

5. Winners must agree to release and hold harmless SRAM, LLC. and its affiliates, agencies, advertisers, sponsors, licensees, and immediate families from claims, liabilities, or legal actions which may arise as a result of winning a prize in the contest.

6. Employees, agencies, representatives, affiliates, and immediate families of SRAM, LLC. are not eligible.

7. Prizes may not be exchanged, substituted, transferred or redeemed for other prizes by winner. Prizes are non-transferable. Cash will not be awarded as a substitute for prize.

8. To be eligible to win, each winner agrees to give SRAM, LLC. permission to use his or her name, picture, portrait, likeness and voice for publicity purposes connected with this promotion without additional compensation.

9. By entering, entrant agrees to hold harmless and indemnify SRAM, LLC., and their respective parents, subsidiaries, affiliates, directors, officers, governors, employees and agents against any and all liability, damages or causes of action (however named or described), with respect to or arising out of either (i) entrant’s participation, or (ii) the receipt or use of the prizes awarded in the promotion.

 share