Every morning the hardcore cycling fans at SRAM’s Global HQ in Chicago leave their desks and congregate in the SRAM kitchen to absorb the final moments of every stage of the 2009 Giro d’Italia. It might be because there are five SRAM RED-equipped teams racing - Astana, Team Saxo Bank, Milram, Fuji-Servetto, and ISD - but mainly its because these folks are just tremendous fans of the sport. Some race but they all ride. And so for the final 15 minutes of everyday’s stage for the past three weeks you will find staff staring at the sweet 32″ monitor into which our crack MIS team has the race streaming live. People who pass in front of the monitor move concertedly, understanding the intensity of those moments.

We are fortunate and thankful that we work at such a great place that allows for such things, its perks like this that make it easy to work harder, longer, and to feel more connected, but the ungrateful are asking when the 60″ monitor will be installed…

Check out the video below of HQ staff intensely following the climactic portions of stage 19…